You've got to get traffic, and there are loads of ways, from PR to PPC, from public speaking to Pinterest.
You can't do them all.
So step one is to get really, really good at one way.
Once you've done that, add two more methods.
But that's it. A three legged stool.
So .. where does your 'traffic' come from now (traffic = awareness = eyeballs)? What are the top three ways? Which is the top one?
How can you really become expert at generating traffic that way?
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