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A Million Tweaks marketing

(small marketing hints and tips that grow)

You have to be able to see the whole movie in the logline

In movie pitching, everyone expects you to have a one-line description of your movie (the log line or one-liner). In business, it's the elevator pitch.

In Save The Cat http://amzn.to/2tQ4r4j the author says this line has to blossom all on its own.

"She's the perfect woman, until she has a drink."

You can create the movie yourself from just that one line.

Give your business a log line.

It should be readily understandable.

It should blossom in the listener's mind.


Get it done by: http://www.johnallsopp.com
For: it can come out of working out your brand values

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