If you have 1,000 customers paying on average £50 over their customer lifetime for a total income of £50,000 .. apply the 80/20 rule ..
200 of your customers are bringing in 80% of your income, or £40,000.
Apply 80:20 again:
40 of your customers are bringing in £32,000
8 of your customers are bringing in £25,600
2 of your customers are bringing in £20,480.
Doesn't it make sense for them to be treated really well? Some sort of platinum club?
Get it done by: http://www.johnallsopp.com
For: .. this needs thinking about from the very top of your marketing strategy .. what are you doing on this planet, and how can that purpose flow out in affordable ways and in ways that energise those able to spend more?