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A Million Tweaks marketing

(small marketing hints and tips that grow)

Recognise bad strategy

Bad strategy has one or more of the following:

* Gibberish. Just a load of meaningless bingo words probably chosen to disguise a lack of substance.

* Failing to recognise the challenge. You have to define the problem.

* It's a shopping list of goals. Goals are not strategy. Statements of desire are not strategy.

* Not going to happen. A strategic objective must address the critical issues and be practical.

What's your strategy?

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Get it done by: http://www.johnallsopp.com
For: .. depends how much time you need, but it's probably good to work with someone objective

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