Bad strategy has one or more of the following:
* Gibberish. Just a load of meaningless bingo words probably chosen to disguise a lack of substance.
* Failing to recognise the challenge. You have to define the problem.
* It's a shopping list of goals. Goals are not strategy. Statements of desire are not strategy.
* Not going to happen. A strategic objective must address the critical issues and be practical.
What's your strategy?
Get it done by: http://www.johnallsopp.com
For: .. depends how much time you need, but it's probably good to work with someone objective