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A Million Tweaks marketing

(small marketing hints and tips that grow)

If it's not informative, engaging or amusing, bin it

In my hands is a State Of Marketing report that says the top marketing priority of pretty much every type of business is to get a grip on content marketing.

So here's the key rule for content: It's got to be informative, engaging, and/or amusing

Content is used in:
* website design
* SEO (search engine optimisation)
* social media
* pay per click advertising
* email marketing

So basically, put every piece of marketing collateral through the informative/engaging/amusing filter first, to make sure it's at least one of those, but then see if you can make it better in those areas.



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