Sure, I get it. You don't want to be a bonkersillionnaire, you just want enough to be comfortable and be able to buy a round of drinks when you want. I just needed a headline.
What I actually want to talk about is that in this page of useful mental models http://www.defmacro.org/2016/12/22/models.html "The small-improvements method" is first ..
another name for the small-improvements method is A Million Tweaks.
So hurrah for you, you're on the right track for subscribing to A Million Tweaks.
Here's another justification for the small improvements method.
Let's say you want to reach Z and you're currently at A. You can only see the problem from the vantage point of A. If you were at Y, you'd be very, very close to reaching your goal and that's a whole different vantage point.
Let's be more specific. Actually, let's be very specific. In my marketing consultancy business I'm getting very interested in Appreciative Inquiry. I'm also reading about social labs. And I'm developing my "marketing is a system" idea. Somewhere in the middle of that is how my marketing consultancy is going to turn out. The John Allsopp method, if you like. Truth is, I've no idea how that will turn out, I need to test my initial thoughts with real clients. Heck, I've not even finished reading either the AI or the social labs books yet. So I'm at A, and B is "finish reading the books". C is maybe find a place where I can try something out and D is ponder the results and E is try again with someone else. Maybe. But the point is, at E I'll have a lot more insight about what my next step should be, based on client feedback and experience, than I have now. I can't decide on my step F until I've taken a few steps forward. There would be no point trying.
So that's, basically, the organic, small improvements / A Million Tweaks system. Yes, think about the goal, but no, don't plan out all the steps to get there because you can't possibly know what's required. Just keep improving.
Maybe that's A Million Tweaks' slogan: Just Keep Improving
We all tell ourselves stories about ourselves.
"I'm community minded." "I'm busy." "I buy organic."
These stories come from our personas, and we have multiple personas. We might be utterly profit seeking at work, an absolute darling at home and a great mate down the pub.
So when you ask someone to buy your stuff, they'll mostly only do so if it's 'the sort of thing they do', based on their persona. It's easier to sell organic fruit to people who know they are people who buy organic fruit.
So far so good.
Two things about that:
1) People like to be consistent. The person who doesn't buy organic fruit, for instance, might think it's more expensive, or that it's unsustainable globally. If you turn up on a summer's day with a free slice of organic watermelon, they'll likely accept it. If it tastes better and they discover it doesn't cost 'that' much more, they might change their story. Note that. Their story should be consistent with their behaviour. So their new story might be "I buy organic occasionally where the improved taste is worth it". So now you have a customer. Free trials work by changing the persona of your customer. Find a small step someone can take with you and allow their persona to change, then take the next step and build up.
2) If you are seeking new customers through Facebook Advertising, you can specify all sorts of interests. So for instance, people who 'like' Martin Lewis, the money saving tips guy, are value seekers. They buy stuff, but they are always looking for the best deal, the most value for their money. So that's a self-story, a persona. If you have a great value offer, you can target these people. So, you can target people by their internal stories using Facebook Ads. http://www.twittergrowbot.com/ can give you lots of ideas about interests to target.
Come back another time for the ability to vote and make your own marketing planner.
There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.
A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.
Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's
You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.
I'm your Mini Massive Marketer, making big changes out of A Million Tweaks to your marketing system.
If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).
If you don't have the money, start small.
If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.
Businesses are systems in equilibrium.
Your marketing is too.
A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).
Like compound interest, those marketing improvements mount up.
Try us with something small or hand over all your marketing to our trusted expert system.
Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?
A Million Tweaks aims to get you there, one tweak at a time.
Take the next step now, get in touch:
"a truly genuine guy, no false promises" Gini Guttery, Owner/Director at Your Local Link Ltd
"Easy to read emails with great content" Gary McQuade, Founder, Pagan & McQuade Opticians
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Get your daily marketing tweaks aurally with this new podcast.
Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.
Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.
Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.
There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.
In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.
Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)
If you want to get in touch there's 07762 941921 but best for me is email firstname.lastname@example.org or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?