People are generally risk-averse and anyway, if you are selling something, it won't do you any long-term good if you transfer your risk onto your customers.
So do everything you can to remove perceived risk:
* Give a cast-iron, no-quibble, easy to trigger guarantee
* Display true and specific testimonials
* Aim to get yourself great reviews (take customer service very seriously)
* Demonstrate your skills (usually you would do this before the customer reaches the checkout)
* Encourage word of mouth marketing
* Don't hide yourself, your address, or phone number
* Open up 'live chat' or social media channels so people can ask questions, and everyone else can watch how you respond.
* Respond well to complaints, make sure the customer goes away satisfied.
* Build your social media following and display it
* Talk about how many happy customers you've got
* If your customers have visually identifiable demographics (eg. stair-lift customers), show pictures of them where you can (people like people who are like themselves). If you match your demographic, publish your picture.
Work out your prospects' main objection and kill it with a guarantee "your pizza delivered within 30 minutes or it's free". >
One of the most important factors affecting your position in Google is how fast your website loads.
We used to say "a website must at least start to load and display something within the first 10 seconds". 10 seconds feels like an age nowadays. The latest figures say that if your site hasn't displayed by the 10 second mark you've lost about 40% of your traffic.
The first place to look is the size of your images, and this tweak is about one way you can optimise images (normally you'd start with size and compression).
Anyway, here's the tweak: blur the background.
As a test, I took an image that already had a tight depth of field, saved it as a jpeg with 80% compression and it was 858Kb. I blurred the background, and it saved to 577Kb, 67% of the size it was, one third faster to load.
You can test the speed of your website here https://developers.google.com/speed/pagespeed/insights/
Come back another time for the ability to vote and make your own marketing planner.
There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.
A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.
Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's
You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.
I'm your Mini Massive Marketer, making big changes out of A Million Tweaks to your marketing system.
If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).
If you don't have the money, start small.
If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.
Businesses are systems in equilibrium.
Your marketing is too.
A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).
Like compound interest, those marketing improvements mount up.
Try us with something small or hand over all your marketing to our trusted expert system.
Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?
A Million Tweaks aims to get you there, one tweak at a time.
Take the next step now, get in touch:
"a truly genuine guy, no false promises" Gini Guttery, Owner/Director at Your Local Link Ltd
"Easy to read emails with great content" Gary McQuade, Founder, Pagan & McQuade Opticians
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BuzzSumo reports that most posts (median) in 2017 were shared 4 times. That's down from 8 in 2015. To be in the top 1%, your article needed to be shared 2,406 times or more. Top 5%, 343 shares o...>
In 2015, Facebook started driving more referral visitors to publishers than Google. It didn't last long. By July 2017 Google was back on top. Now, Google from providing a low of about 33% of tra...>
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Get your daily marketing tweaks aurally with this new podcast.
Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.
Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.
Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.
There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.
In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.
Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)
If you want to get in touch there's 07762 941921 but best for me is email firstname.lastname@example.org or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?