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Marketing Top Tip Battle!

Earn a featured snippet for 677% higher earnings

As you use Google in your day-to-day, watch out for featured snippets.

Search Google for "how to build a garden fence". I see ads at the top, then a 'featured snippet' from https://www.homebuilding.co.uk/how-to-fit-a-garden-fence/

Then 'people also ask'.

Then the natural search results. Homebuilding.co.uk is third in those, but by earning a featured snippet, they jumped to the top of the results.

Bear in mind that the world is preparing for voice controlled computing. Amazon's Alexa, Google Home, Apple's Siri, Google Voice. So when we ask any of those services "who is the president of the Ukraine?" we don't want it to read a page full of search results, we want the answer, we want a featured snippet.

People were worried that, if Google provides (steals?) the answer from our website, why would anyone click through? But in the real world, a featured snippet turns out to be a big boost for business.

You can't buy a featured snippet https://support.google.com/webmasters/answer/6229325?hl=en Google chooses you. It's just a case of formatting your page, using key phrases, writing good and readable copy, using http://schema.org/ markup and some general SEO authority stuff about shares and links.

It's kinda the icing on the SEO cake. Get your SEO sorted so you get a flow of free traffic and business, and then take it to the next level to earn a featured snippet, and you can only do all that when you have a good business, good reviews and happy customers.


Experience marketing is today's buzz, why not start by answering your damn Twitter questions?

The latest Digital Trends Report 2017 is all about experience marketing. Apparently 11 out of 14 consumers prefer to learn about new products and services by experiencing them personally or hearing about them from an acquaintance.

Great for the very best marketers, but I don't think we've covered the basics yet.

You tweet a company and they don't reply.

You contact a service desk and they don't read your question.

You call and have to listen to 8 options, none of which are what you want.

You complain and the company gets defensive.

We are here to serve.

I have a bee in my bonnet about ego. Someone complains and yes, it hurts. Yes you did the best you could. And yes, sometimes the customer is wrong.

But those who interact with us are awesome people and there's gold in what they say.

Capture it. Analyse it. Pore over it for ways to improve.

Usability is so very powerful: make doing business with you easy.

And if your ego needs a stretch take it out on a sport.

So today's tip is: capture what your complainants and engagers say, truly listen, follow the complaints to the real root cause and solve the problem there, and you'll find lots of other problems fall away.

Not irritating your customers is powerful marketing and saves money too. Even EasyJet's doing it.

Come back another time for the ability to vote and make your own marketing planner.

Let A Million Tweaks power your marketing

There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.

A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.

Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's

  • a way to get more awareness,
  • a system to raise your percentage of sales,
  • changes that will multiply your average sale value, or
  • things you can do to raise your lifetime customer value.

You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.

I'm your Mini Massive Marketer, making big changes out of A Million Tweaks to your marketing system.

If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).

If you don't have the money, start small.

If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.

Let's get your marketing working for you

(and not the other way around)

Businesses are systems in equilibrium.

Your marketing is too.

A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).

Like compound interest, those marketing improvements mount up.

Try us with something small or hand over all your marketing to our trusted expert system.

Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?

A Million Tweaks aims to get you there, one tweak at a time.

Take the next step now, get in touch:

I will always respect and protect your info.

"a truly genuine guy, no false promises" Gini Guttery, Owner/Director at Your Local Link Ltd

"Easy to read emails with great content" Gary McQuade, Founder, Pagan & McQuade Opticians

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Who is A Million Tweaks?

John Allsopp

Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.

Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.

Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.

There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.

In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.

Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)

If you want to get in touch there's 07762 941921 but best for me is email john@johnallsopp.co.uk or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?