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Marketing Top Tip Battle!

Remember how popular the web was in 1999? Well now your oven wants in

You'll have heard about the Internet of Things (IoT) as the next big deal, well, it's happening in a frog-boiling way .. it's here, and we haven't noticed. Maybe now's a good time to start thinking about how to gain business advantage from it.

There's the smart home (Amazon Echo). Wearables (Fitbit). Smart cities (Barcelona). The connected car (Audi ad running atm, strapline "it doesn't just drive" https://www.youtube.com/watch?v=q9jQ94ZfcPQ ).

Basically the Internet of Things is a catchall term for the trend for objects to be web connected. We can get started now to dream up the applications our customers might want, and to find ways to save money and increase speed and quality.

To get your juices flowing, check out https://ifttt.com . It's If This Then That, a universal connector for the Internet.

As a non-logged in user, about half of the recommendations I'm seeing today are IoT applications: open the garage door when I get close, remind me if I've not hit my FitBit goals, turn on my lights when I get close to home.

Go ahead and create an account, start to create a new Applet, click the THIS, and check out the extensive list that you can connect to.

Are you in a business where you could be one of the providers TO IFTTT, and get a "works with IFTTT" sticker?

Even if not, take a step into this world. Back to the cake shop idea: what about opening a snapchat account to let fans know when your bakewells are done?

I've got one IFTTT running for me personally. I want to know more about George Lakoff (he's a linguist I'm interested in with regard to persuasion), and he's a useless marketer (academics, eh? Tut!) He writes a blog, so I've set up an IFTTT that says If George Lakoff writes a blog, save it to my Pocket account so I can read it later.

Instead of sitting on Facebook all evening, spend some time on IFTTT discovering what it's capable of. >


Set 7-15 year goals

Setting a 7 year goal lets you look, strategically, at what you are doing. It's far enough away that you can construct a bold and motivating goal, yet it's not so far away that you lose your vim.

Some people prefer to set longer term goals, but over 15 years and most people lose sight of what they are trying to achieve. 7 years is good for most people.

Then, of course, you break that down into annual goals, then those into monthly goals, those into weekly goals and finally into daily goals.


Come back another time for the ability to vote and make your own marketing planner.

Let A Million Tweaks power your marketing

There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.

A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.

Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's

  • a way to get more awareness,
  • a system to raise your percentage of sales,
  • changes that will multiply your average sale value, or
  • things you can do to raise your lifetime customer value.

You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.

I'm your Mini Massive Marketer, making big changes out of A Million Tweaks to your marketing system.

If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).

If you don't have the money, start small.

If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.

Let's get your marketing working for you

(and not the other way around)

Businesses are systems in equilibrium.

Your marketing is too.

A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).

Like compound interest, those marketing improvements mount up.

Try us with something small or hand over all your marketing to our trusted expert system.

Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?

A Million Tweaks aims to get you there, one tweak at a time.

Take the next step now, get in touch:

I will always respect and protect your info.

"a truly genuine guy, no false promises" Gini Guttery, Owner/Director at Your Local Link Ltd

"Easy to read emails with great content" Gary McQuade, Founder, Pagan & McQuade Opticians

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Who is A Million Tweaks?

John Allsopp

Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.

Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.

Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.

There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.

In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.

Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)

If you want to get in touch there's 07762 941921 but best for me is email john@johnallsopp.co.uk or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?