You've got to get traffic, and there are loads of ways, from PR to PPC, from public speaking to Pinterest.
You can't do them all.
So step one is to get really, really good at one way.
Once you've done that, add two more methods.
But that's it. A three legged stool.
So .. where does your 'traffic' come from now (traffic = awareness = eyeballs)? What are the top three ways? Which is the top one?
How can you really become expert at generating traffic that way?
I'm old enough to remember the introduction of credit cards and for as long as I can remember, we've always had a Barclaycard.
Nowadays, we pay it off each month and pay no charges but this month things got a bit disturbed and I missed the payment deadline.
No sooner had I fessed up to my partner, she got a phone call from Barclaycard saying, and I don't know what reasons they gave, that yes we missed the payment, yes the next statement will show charges, but they would remove those charges and would we like to set up a phone SMS reminder?
If we successfully pay on time every month, Barclaycard makes no money out of us at all. So their motivation was pure service and perhaps a knowledge that they are in a long game. I don't know, maybe they make money at the retailer end.
Anyway, there is a thing called the psychology of reciprocation and it means that where we were feeling really bad that we'd wasted £20 or whatever the charge was, after their call we felt they'd really made a special effort on our behalf, so WE NOW FEEL WE OWE THEM.
Our loyalty shot through the roof.
Would we ever change credit card? No.
So the lesson is this. Be nice and your customers will be nice back.
That's not routine nice. If you promise next day delivery, delivering the next day is not being nice, that gets you to zero. Delivering in the hour slot you said you would, or providing detailed tracking .. superior service .. might.
But the difference between Marks & Spencer and John Lewis is that when M&S send an email saying "we missed you but left your parcel safely in your porch" (we haven't got a porch) and we call and nothing happens and they want us to keep calling back, our reaction is "we won't be doing that again". With John Lewis we called to say "hey, this batch of lights is different to the other batch of lights" they said, "oh sorry about that, we'll send another". We asked "do you want us to send back these wrong uns?", they said "no, it's OK, keep them" and our love for John Lewis blossomed because they don't know, but my partner is disabled and the hassle of sending back can cost her a morning.
Be above and beyond, personally nice.
Come back another time for the ability to vote and make your own marketing planner.
There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.
A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.
Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's
You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.
I'm your Mini Massive Marketer, making big changes out of A Million Tweaks to your marketing system.
If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).
If you don't have the money, start small.
If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.
Businesses are systems in equilibrium.
Your marketing is too.
A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).
Like compound interest, those marketing improvements mount up.
Try us with something small or hand over all your marketing to our trusted expert system.
Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?
A Million Tweaks aims to get you there, one tweak at a time.
Take the next step now, get in touch:
"a truly genuine guy, no false promises" Gini Guttery, Owner/Director at Your Local Link Ltd
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Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.
Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.
Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.
There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.
In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.
Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)
If you want to get in touch there's 07762 941921 but best for me is email firstname.lastname@example.org or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?