We've talked before about Quora being a source of traffic and search results, so this tweak is just about taking Quora a bit more seriously, getting yourself an account and filling out your profile.
So do that today. And while you're there, answer someone's question. >
Don't set your prices according to what you see around you, you are better than that.
Grab pen & paper and consider a couple of options. 1) double your prices. 2) increase your prices significantly (25-50% perhaps, choose your figure).
80% of people will happily pay more so long as you provide value.
So, forget 'losing clients'. The question is this: if your prices were either of your two options higher, and you sold 80% fewer (if you must but I'm saying others would be attracted to you so you might even sell more .. I would go for 'no change' in your number of sales), what additional value could you provide, and what additional marketing would that pay for to get you the right sort of clients?
If you don't know, ask. For the latter, feel free to ask me (email@example.com) and I'll happily give you some ideas. For the former, ask on social media, or send out a Survey Monkey questionnaire to your clients (past and present) asking something like: "how could I improve my service?", "what else could I provide?", or even "if Carling did (what I do) .. describe that service to me".
Think of every element of what you do. Go through it step by step and dramatically increase the value at each step.
For instance, a B&B could get better beds, better furnishings, better food, make relationships with better restaurants, provide better guidance about what to do, improve the wifi, add bells and whistles to the bathroom, provide an ironing service, and that's before we get to the online booking experience. In each of these cases, there would be money to bring in expertise, perhaps in interior design, chef training and so on.
Make a plan. Increase your prices gradually over a year or all at once, and increase the value along with it.
Remember, it's probably easier (not harder) to sell a higher value product to people with money. >
Come back another time for the ability to vote and make your own marketing planner.
There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.
A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.
Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's
You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.
I'm your Mini Massive Marketer, making big changes out of A Million Tweaks to your marketing system.
If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).
If you don't have the money, start small.
If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.
Businesses are systems in equilibrium.
Your marketing is too.
A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).
Like compound interest, those marketing improvements mount up.
Try us with something small or hand over all your marketing to our trusted expert system.
Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?
A Million Tweaks aims to get you there, one tweak at a time.
Take the next step now, get in touch:
"a truly genuine guy, no false promises" Gini Guttery, Owner/Director at Your Local Link Ltd
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Get your daily marketing tweaks aurally with this new podcast.
Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.
Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.
Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.
There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.
In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.
Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)
If you want to get in touch there's 07762 941921 but best for me is email firstname.lastname@example.org or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?