Believability is a key element in a story (and stories are powerful marketing tools).
You can make up the environment, set it on another planet thousands of years into the future with alien life and super intelligent computers, do what you like with that, but the way the humans behave who we are asked to relate to has to match up with our experience.
Basic human motivations are set in stone. Stray from that and you'll lose your audience. They need to be able to feel "yes, in that situation I'd have done the same".
Get it done by: http://www.surgemarketing.co.uk
For: .. this is part of content marketing, and content marketing programmes are always custom designed to suit the clients needs and budget