Attack a staunch catholic, and they can defend their beliefs indefinitely.
Tell them a joke, make them laugh at something they know their God thinks they shouldn't laugh at, and you've got a foot in the door.
"Forgive, O Lord, my little jokes on Thee, And I'll forgive Thy great give one on me."
Seriousness is not incompatible with joking. Don't confuse serious with solemn.
"I saw that show, Fifty Things to Do Before You Die. I would have thought the obvious one was 'Shout For Help'" Mark Watson.
What keeps your customers up at night?
What pain faced by my prospects is big enough that they would take a cold call?
What are they worried about, and what are they trying to do?
You need a pain level of about a 4 or 5 out of 5, otherwise you'll be faffed about with. No-one's going to pay you to solve a non-problem.
The typical "I want to be self employed" dreamer puts off the day by saying "I'm working on a brilliant idea". That's not it. Ideas are ten a penny.
What you need first of all is a market, which comprises an identifiable group of people sufficiently large to sustain you, with the ability and will to spend money. Is it worth your while to solve the client problem you've identified?
Once you've identified that, the next question is, what's their pain?
The good news is, you don't have to answer that question. You can just ask, and that's the point of this tweak: ask, don't sell. Markets are conversations.
Every time you speak with a customer, ask one of these:
What's holding you/your company back?
What does your boss obsess about?
What takes up most of your day?
What keeps coming up in meetings?
And then try to work out who's working on the solution & who holds the budget for any solution.
Alternatively keep asking why. Similar to the method for extracting benefits by asking "so what?", "why?" takes a surface level issue "I need to start content marketing", "why do you need to start content marketing?", "because we need more leads", "why do you need more leads" .. etc. I've seen it said that you should be prepared to ask 'why' five times before you find the real problem.
Come back another time for the ability to vote and make your own marketing planner.
There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.
A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.
Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's
You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.
I'm your Mini Massive Marketer, making big changes out of A Million Tweaks to your marketing system.
If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).
If you don't have the money, start small.
If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.
Businesses are systems in equilibrium.
Your marketing is too.
A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).
Like compound interest, those marketing improvements mount up.
Try us with something small or hand over all your marketing to our trusted expert system.
Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?
A Million Tweaks aims to get you there, one tweak at a time.
Take the next step now, get in touch:
"a truly genuine guy, no false promises" Gini Guttery, Owner/Director at Your Local Link Ltd
"Easy to read emails with great content" Gary McQuade, Founder, Pagan & McQuade Opticians
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Get your daily marketing tweaks aurally with this new podcast.
Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.
Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.
Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.
There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.
In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.
Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)
If you want to get in touch there's 07762 941921 but best for me is email email@example.com or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?