Double your business

Successful Internet marketing for people who would rather be doing something else

Perfect for

• B&B and small hotel marketing and small businesses such as dentists, local retailers, insurance brokers, trainers
• medium sized businesses such as printers, business services, established or new e-commerce websites
• established offline businesses wanting to promote themselves or start something new online

A Million Tweaks can double your business by applying many small changes, testing every change to see what works, and evolving your online business to be the best it can be.

Do you think small changes can't do that? I recently made one change in a page title that quadrupled sales. Success and failure online are so very close just one small change can be all that's needed.

Small changes multiply quickly. Key areas to improve are:

• Get more traffic to your website
• Convert more website visitors into customers (or members, or whatever you need)
• Increase the lifetime value of your online customers

If you increase each of these by 25%, which seems achievable, that's not a 75% improvement, it's 1.25 x 1.25 x 1.25 = 95%, almost double your business. Imagine if we made an improvement every day .. each tweak building on what came before. So whereas now if you turn over say £10k per year on your website a 1% tweak brings you an extra £100 a year, with continuing tweaks you'd be up to £20k and then another 1% tweak would bring you an extra £200 a year. In other words, it just gets better and better.

It's evolution applied to your website except these aren't random mutations applied to your website, these are changes inspired by the best of todays Internet marketing gurus, chosen for their suitability to your business.

A Million Tweaks works whether you:

• hand over complete control of your website and online presence, or
• partner with A Million Tweaks as a helping hand to take on, for instance, your blog or Twitter account, leaving you to work on perhaps your website, or
• use A Million Tweaks as an online marketing mentoring scheme, guiding you to where you should be concentrating your efforts.

Think about your online business as a system. You pour in some time and some money and you get something out, hopefully more money than went in. It's a system in equilibrium. Change the system and/or change the inputs and you'll get a different outcome. A Million Tweaks is here to continually improve that system so you get more for less.

Does this page look rubbish to you? That's because A Million Tweaks is doing nothing but tweaking, starting from the most basic website and evolving from there. So if you found us, we tweaked you here. If you like what you've read, it's because others before you have read some things, rejected others. You're making A Million Tweaks happen. So as it blossoms it will be exactly what you want. What the market wants. It's a listening, evolving, tweaking thing. Let's tweak.

John Allsopp

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Last updated 9 April 2012