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Marketing Top Tip Battle!

How's your website?

Evaluate your website against the following criteria:

1) Is it useful? With a bit of innovation, could it be more useful?

2) Is it usable? How's the navigation, can people find what they want and does it solve their problem?

3) Is it desirable? Are the images, identity, brand and emotional design sweet?

4) Is it findable? You're missing out if you've not got a tap off of Google's firehose of free traffic.

5) Is it accessible? What is the experience of a blind person on your site? (Truly)

6) Is it credible? Do people trust you?

7) Is it valuable (to you)? Are you making any money?

Do something about the problems you discover. Re-run the test regularly. >


You're not in control

The user is.

Users want what they want.

In your website homepage design, try to maintain a balance between push and pull.

Push is what we want to say. Pull is what the user wants from us.

If a homepage design is all push, lots of shouting for the attention of the user, their real needs reduced to a few words on a hidden-away menu, most visitors will simply leave.

A homepage that is all pull, perhaps just a simple text field and a question "what do you want?" might be an interesting art project but won't necessarily fill visitors with confidence.

So the best website homepage design should balance these elements in the page layout. Some push, marketing, sales stuff from you alongside plenty of opportunity for people to ignore you completely and click off on their own path, heading towards the web content of yours they really want.

Here's the curious thing. In web design we must push for pull. In other words, we must advocate for 'pull' content on the home page, and we must 'advertise' it on the page (perhaps with explanatory text).

That's theory. My web design reality is simply this. When I'm designing a website homepage, I want to know the most popular journeys people are on. If most people are coming to our football club website to find out the arrangements for the next fixture, I want to place that first.

I'll almost definitely want menu items in the navigation to be sorted by popularity.

So this tweak is to encourage you to fire up Google Analytics, see which pages of your website are most popular, and organise your new, well designed, user-focussed website homepage accordingly.

Take a look also at the most popular search phrases people used to find you, and check that they wouldn't be disappointed when they arrived on your home page (you can check the bounce rate, perhaps).

Thinking about it, that's not right. Google will have already done that. If they send you traffic from a particular search term and those people arrive and leave without interacting (ie. they bounce), Google won't send any more of those web enquirers to you.

So really, Google Analytics is only going to tell you for which search phrases Google thinks you are good enough to send people to (compared to your competitors).

If there are search keyphrases you want to be found for, and you're not being, it may not be your keyphrase density, or your backlinks. It might just be your bounce rate for those phrases, and a lack of pull on your home page.

Just a thought.


Come back another time for the ability to vote and make your own marketing planner.

Let A Million Tweaks power your marketing

There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.

A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.

Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's

  • a way to get more awareness,
  • a system to raise your percentage of sales,
  • changes that will multiply your average sale value, or
  • things you can do to raise your lifetime customer value.

You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.

I'm your Mini Massive Marketer, making big changes out of A Million Tweaks to your marketing system.

If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).

If you don't have the money, start small.

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Let's get your marketing working for you

(and not the other way around)

Businesses are systems in equilibrium.

Your marketing is too.

A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).

Like compound interest, those marketing improvements mount up.

Try us with something small or hand over all your marketing to our trusted expert system.

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A Million Tweaks aims to get you there, one tweak at a time.

Take the next step now, get in touch:

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Who is A Million Tweaks?

John Allsopp

Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.

Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.

Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.

There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.

In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.

Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)

If you want to get in touch there's 07762 941921 but best for me is email john@johnallsopp.co.uk or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?