Bed and breakfast or small hotel marketing was never meant to mean sitting in front of the computer all day, away from your family, friends and clients.
every faceless corporation wants a cut of your hotel business
As the owner and marketer of a small hotel or bed and breakfast you work hard for your guests but nowadays it feels like every faceless corporation wants a cut of your hotel business. Yell. The tourist board. The endless online bed and breakfast business marketing directories. Eviivo. Paypal. The AA. Sometimes it feels like you work all day for everyone else. The rise of online marketing just adds to the pressure .. if you don't do great online hotel marketing, your competitors could easily take your online business too.
It wasn't meant to be that way. The Internet was supposed to connect small hotels directly with your potential new customers online, for free. You just needed to be a fabulous business and word would get around.
Only in the last year or so, the market has changed. Now, most bookings come from the web, driven by hotel marketing online. They are last minute, short stays. Online marketing for your hotel or B&B is essential.