So the idea of all of this is that each day you receive a stimulating angle on your marketing, an idea or technique that you can implement.
I sometimes get the time to apply A Million Tweaks to itself. Here's what happened when I did.
It was the one about choosing one marketing method, sticking with it in the long term, and honing it to perfection. And this A Million Tweaks seems to lend itself to being a podcast.
So I was looking around for a solution, basically, how to set up my new podcast. I like the approach of "just start, then improve" rather than waiting for perfection before pressing the button. So I really just wanted something I could spend 10 minutes setting up and then tomorrow morning I could record my first A Million Tweaks podcast.
I searched and found a few articles about setting up a podcast, buying the correct microphones and so on. I have an excellent microphone, as it happens, but my Audacity isn't working and I've taken steps to upgrade my machine (bought the hardware and so on) but that's a good day's work to take the plunge and I can't be bothered today, and it carries risks. To be honest, I may just commission a new machine, is how I'm thinking.
Anyway to cut a long story short, I illustrated perfectly the way people buy: people want a solution for their need now, and to hell with the long term. That Wordpress plugin .. well that would require me to install Wordpress and spend time making it look nice.
So I opted for https://www.podbean.com and we'll see how it goes. It'll be here http://amilliontweaks.podbean.com/ when it happens.
The point being: make your solution ultra simple and immediate and if possible, free. Solve the other stuff later.
I trust you've all done my brand values exercise here: http://www.johnallsopp.com and so you know what your brand values are.
You know, too, that a brand that stands for happiness will market itself entirely and completely differently to one that stands for steadfastness or thrillseeking.
So .. how are you doing with that?
There's this thing called BERT http://www.uxforthemasses.com/bert/ and if you scroll down about 2/5th of the page down you'll see part of a form where people can tick a box to rate a website design between friendly and intimidating, or dated v cutting edge.
The issue I have with that is .. who ever wants a dated and intimidating website?
One thing I'm used to doing if the budget allows it is to determine ahead of time where we want a website to be on this map https://uk.pinterest.com/pin/21814379415522097/ which plots highbrow-v-lowbrow against fun-v-functional.
So the team places their cross where they think they want the website to be, before we start, and then later we test the website against real users and ask them to place their cross, we see if there's a difference and if so and we want to do something about it, we can take steps to move the user perception more to where we want it to be. So far so good.
What I'm thinking is that we should be able to do your brand analysis to work out your key brand values. So let's say you want to stand for 'creativity'. The core word there is 'creative' and any thesaurus will give you the antonyms so choose one .. dull perhaps, hackneyed. Unoriginal.
Then we can create a BERT style range for people to choose from, and let's say the company wants to stand extremely strongly for creativity, then we can go to potential clients and ask and see if they agree the website is strongly creative.
What we have here, then, is a quantitative way to measure whether a website is delivering on a company's brand values.
Want to try it? I'll do the whole thing for free for the first person to say yes, in return for a case study (that I'll write, obviously). >
Come back another time for the ability to vote and make your own marketing planner.
There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.
A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.
Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's
You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.
I'm your Mini Massive Marketer, making big changes out of A Million Tweaks to your marketing system.
If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).
If you don't have the money, start small.
If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.
Businesses are systems in equilibrium.
Your marketing is too.
A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).
Like compound interest, those marketing improvements mount up.
Try us with something small or hand over all your marketing to our trusted expert system.
Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?
A Million Tweaks aims to get you there, one tweak at a time.
Take the next step now, get in touch:
"a truly genuine guy, no false promises" Gini Guttery, Owner/Director at Your Local Link Ltd
"Easy to read emails with great content" Gary McQuade, Founder, Pagan & McQuade Opticians
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Get your daily marketing tweaks aurally with this new podcast.
Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.
Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.
Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.
There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.
In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.
Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)
If you want to get in touch there's 07762 941921 but best for me is email email@example.com or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?