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Marketing Top Tip Battle!

Optimise your customer experience

The biggest issue facing marketers in 2017, according to a poll, is 'optimising the customer experience'.

Here are some ways A Million Tweaks can help with that:

The first thing is to get your brand values right, because if you stand for excitement and someone pops along who stands for stability, and even worse if they buy something, you're going to have problems. What you stand for needs to be clear and unambiguous so that you attract people who will defend you, and you repel people who want different things out of life. Create your customer journey map, make every moment a customer might contact you a 'node', join the nodes with arrows & make sure your brand shines through at every point. Start that here http://www.johnallsopp.com

Next, set up ongoing, regular user testing for your website, apps, support line & shops to get a real life view into your customer journey. User testing is incredibly powerful in routing out and helping you solve problems. Contact john@johnallsopp.co.uk about that, there's a team of testers waiting for you.

Set up a regular routine to use Google Analytics to spot problems with your digital marketing, to prioritise content and for conversion optimisation. It can tell you which of your web pages people don't engage with, which search queries they used, which devices had problems with your website, and some demographics too.

Your instruction manual, your marketing materials, your social media .. it's all 'content' and can be managed and optimised to attract the right prospects and help them through the customer life cycle. That's http://www.surgemarketing.co.uk

Manage your testimonials, get five star ratings, weed out the problems and get single ongoing customer satisfaction score using https://www.getfivestars.com/ (we can help you implement that if you like).

This service, A Million Tweaks, works by asking you to look at your marketing from a different angle every day. (See De Bono's work on lateral thinking for how & why that's a good thing.) Keep watching A Million Tweaks to get ideas every day for improving your customer experience.

Data driven marketing us crucial in customer experience management. Use it.
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-v-

What do you want to change in the world?

Check out http://svn.org

There's a whole world outside of the buy/sell treadmill.

What's the change you want in the society?

Business is just a way of funding what you want to achieve

so

what impact do you want to have on this world?

What problem do you see that you can solve? >

Come back another time for the ability to vote and make your own marketing planner.

Let A Million Tweaks power your marketing

There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.

A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.

Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's

  • a way to get more awareness,
  • a system to raise your percentage of sales,
  • changes that will multiply your average sale value, or
  • things you can do to raise your lifetime customer value.

You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.

I'm your Mini Massive Marketer, making big changes out of A Million Tweaks to your marketing system.

If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).

If you don't have the money, start small.

If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.

Let's get your marketing working for you

(and not the other way around)

Businesses are systems in equilibrium.

Your marketing is too.

A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).

Like compound interest, those marketing improvements mount up.

Try us with something small or hand over all your marketing to our trusted expert system.

Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?

A Million Tweaks aims to get you there, one tweak at a time.

Take the next step now, get in touch:

I will always respect and protect your info.

"a truly genuine guy, no false promises" Gini Guttery, Owner/Director at Your Local Link Ltd

"Easy to read emails with great content" Gary McQuade, Founder, Pagan & McQuade Opticians

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Sign up for one-per-day marketing tips.

I will always respect and protect your info, and there's an unsubscribe at the bottom of every email.

Get your daily marketing tweaks aurally with this new podcast.

Who is A Million Tweaks?

John Allsopp

Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.

Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.

Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.

There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.

In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.

Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)

If you want to get in touch there's 07762 941921 but best for me is email john@johnallsopp.co.uk or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?