A Million Tweaks logo

Marketing Top Tip Battle!

You have to have an email system

It will almost never work to place Pay Per Click ads to a landing page where you sell something. Unless you are really world class and pick your market and product, that's not going to be profitable.

What works is setting up a lead magnet, that is something everyone wants that you either give away in exchange for their email address and permission to email them, or you sell it for a nominal amount.

Obviously the lead magnet, the thing you give away, is desired by the sort of people you want to sell to, it identifies them as having a need that you can satisfy.

So then once you have their email address, you can introduce yourself and gradually work through your offers and upsells so that after, say a year, you've made .. well the rule of thumb figure is $1 per person per month.

Ad -> lead magnet -> email system.

If you get really good at it and you have a responsive list, people will approach you with offers to your list and to "split the proceeds". >

-v-

Be consistent

It's easy not to join up print advertising with online, your shopfront with your website, your PR with your packaging. But it all needs to connect. Every marketing decision needs to come from the same mental place, to be 'on brand'.

Even when people are pressuring you to get stuff done.

Even when you are feeling creative and want to do something a little different. (Remember, you got bored with your campaign by Friday of week one. Everyone else has to have the opportunity to see it 27 times before they act.)

It's hard to do, but this is where the money is. If you want to gather an army of people who love what you do, they must recognise it when they see it, and they have to trust you're going to keep working on building the world you both want.

Your brand as expressed in your logo and company colours is only one part of it. Where I always start, if I can, is by identifying the values you stand for. >

Come back another time for the ability to vote and make your own marketing planner.

Let A Million Tweaks power your marketing

There are lots of freelancers, sole traders and small to medium sized businesses who don't know how to market themselves, what next step to take. Perhaps you are one of them. Even if not you might be too busy, not have the required skill, or be clean out of budget to make it happen.

A Million Tweaks is a continual improvement process for marketing. It can dramatically improve your business. If you haven't the foggiest, we have. If you have marketing that works, we'll improve it.

Every day, A Million Tweaks publishes a proven marketing improvement suggestion, and it's voted on by subscribers. We will implement the best improvement suggestions in your business, whether it's

  • a way to get more awareness,
  • a system to raise your percentage of sales,
  • changes that will multiply your average sale value, or
  • things you can do to raise your lifetime customer value.

You decide how fast you want to go: £50/month, £200/month, £500/month, even £2,000/month. Start small, build up. Or start fast and get there sooner.

I'm your Mini Massive Marketer, making big changes out of A Million Tweaks to your marketing system.

If you don't trust that the advice will be good, sign up for one-per-day marketing tips below and see for yourself (it's free).

If you don't have the money, start small.

If you don't have the time, let me work on something I can just get on with, for example, your social media or even just a part of your website, or just one product. When I'm paying for myself, you can widen my brief.

Let's get your marketing working for you

(and not the other way around)

Businesses are systems in equilibrium.

Your marketing is too.

A Million Tweaks is a method and a service: an improvement to your marketing every day (even if we start with nothing).

Like compound interest, those marketing improvements mount up.

Try us with something small or hand over all your marketing to our trusted expert system.

Where are you headed? What do you really want? An easier life? Retirement? Wealth? Better work-life balance? Promotion? Domination? To change the world?

A Million Tweaks aims to get you there, one tweak at a time.

Take the next step now, get in touch:

I will always respect and protect your info.

"a truly genuine guy, no false promises" Gini Guttery, Owner/Director at Your Local Link Ltd

"Easy to read emails with great content" Gary McQuade, Founder, Pagan & McQuade Opticians

New tweaks

Can you believe how these idiots are ripping us off?

Sometimes, you can go viral or get shares by getting people angry. Your headline should invoke a feeling of disbelief, and the reaction you get is the reader wants justice and wants to be heard. ...>

Spectacular achievement is always preceded by unspectacular preparation

I don't really want to be associated with the Art Of War but here I am wanting to quote you this: The general who wins a battle makes many calculations before the battle is fought. The general who ...>

Only rank for rising search phrases

Part of the preparations to get a higher position in Google and more free traffic is a keyphrase analysis. Basically, we want to know what people are typing in to Google, how they group into subjec...>

Scale your Facebook ads with cloning

If you are running Facebook ads and you've an ad set or two that's basically working and you've plenty of market yet to reach, you could just increase the budget on it, but this might be a better idea...>

Focus more

High quality inbound leads are far more likely to come to you if you take more risk and focus on one thing. Spreading yourself to mitigate risk is the problem. Focus 60-80% of your effort and reso...>

...>

Sign up for one-per-day marketing tips.

I will always respect and protect your info, and there's an unsubscribe at the bottom of every email.

Get your daily marketing tweaks aurally with this new podcast.

Who is A Million Tweaks?

John Allsopp

Hi, I'm John Allsopp and I founded A Million Tweaks in 2009 to do just what it says, continually improve marketing systems.

Nowadays I'm still just as hungry to learn the latest and most effective marketing techniques in what is an incredibly fast moving world. Basically I buy all the training courses so you don't have to.

Actually that's not an insignificant thing. Back in the day I got a first in my degree (Internet Computing) because I did the work, obviously, but also because I studied well and that means taking information from different sources and mixing things up to find the truth in the middle, and I still do that today. I remember waking up one Sunday, switching on the wooden, push button TV we had next to the bed and Tony Buzan came on with his mind maps .. it's still how I study now.

There used to be a very popular service that read all the business books and summarised them for busy executives. I'm not sure if that's still going, but this service is like a modern equivalent, except we'll actually do the work for you too if you like.

In marketing, however, there is an absolute truth: the result. It's often more effort to talk about marketing improvements than to enact them. Don't talk: test. If it works it works. So A Million Tweaks is about making small, low risk changes every day and iterating our way to your fame and fortune.

Anyway, I was supposed to be introducing myself in this box. I live in Scarborough with my partner (who has ME/CFS). I'm 6'6" tall which I think makes me an observer. I drum in a ska band (come see us it's a great night) :-)

If you want to get in touch there's 07762 941921 but best for me is email john@johnallsopp.co.uk or hook up with me on Twitter or LinkedIn. Even better, fill out the form on this page and let's get talking about how we can apply some of these marketing improvements to your business, it's no good left stuck in my head now, is it?